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		MEDIA
		We help you to improve your communications.... influence your target audience...develop your business Good publicity is the goal of most organisations. But, it's far from an exact science. With its journalistic experience, BHR has the writing skills, contacts and technology to identify 'news value' and achieve a high-profile in newspapers and journals, radio and television, and internet news media. Our experience in organising product launches, media campaigns and major events extends into Europe and global markets. BHR is recognised by print, broadcast and internet media as a regular and reliable source of information and ideas. We advise on crisis management, and the wisdom of planning ahead, so there is a strategy in place should the worst occur.
		RECENT CLIENT NEWS RELEASES
		Pfizer Trainee of Year awards for pig and poultry industries Two highly promising livestock managers on farms in Staffordshire and Norfolk are the 2008 winners of the Pfizer Trainee of the Year Awards for the pig and poultry industries. The awards, each worth more than £2500, were presented to Zoltan (Justy) Lovas and Daniel Bush by the former Farm Minister Lord Rooker at a ceremony at the House of Commons. The award winners each receive a £2000 training grant and a £500 cash prize, together with an engraved trophy for them and their employers. Runners-up were Matthew Wright and Christopher Burton. The awards were introduced last year by Pfizer Animal Health in conjunction with the journals Pig World and Poultry World, recognising the importance of training in helping UK producers to meet higher animal welfare and food safety standards in an increasingly competitive global market.
		Lithograph to celebrate traditional British goose A lithograph commissioned by British Goose Producers to mark their 25th anniversary is being used this year to promote the most traditional of Christmas meals. The BGP turned to the Norwich School of Art & Design, which chose final-year degree student Harry Hillier to produce the lithograph. He portrayed three classic white geese strutting through green and pleasant medieval countryside under the slogan’ A great British tradition’. Goose was for centuries the favourite choice for Christmas and also Michaelmas - some colleges still refer to the autumn term as the ‘Michaelmas term’- and today it is enjoying renewed popularity with consumers opting for traditional fare. Geese were traditionally reared on stubble fields after harvest and grass paddocks. They don’t respond well to more intensive methods and enjoy a very outdoor lifestyle today.
		‘Hot’ vaccine effective against IBD in poultry AviPro IBD Xtreme vaccine has been developed by Lohmann Animal Health against Infectious Bursal Disease — also known as Gumboro Disease — in broilers, commercial layers and breeders. Classified as an intermediate plus ‘hot’ strain, it is highly effective against the vvIBDV (very virulent IBD virus), it breaks through high levels of maternal antibodies and controls mortality with no loss of flock performance. Since the 1980s the acute form of IBD has caused significant economic loss to the poultry industries in several countries. The vvIBDV, a more aggressive form first described in Europe in 1986, is now widespread throughout the world and can cause losses of 30-60 per cent in layers and 5-25 per cent in broilers. More information on this vaccine can be found on the Lohmann Animal Health website www.lah.de.
		Anniversary book recounts the first 150 years.... and all in the name of Lovewell Blake The story behind the 150 years of Lovewell Blake, one of the largest firms of regional accountants in East Anglia, is recounted in the book ‘Counting the changes’ published as part of its anniversary celebrations. The story was researched, compiled and written by Roger Ranson of BHR Communications. "Our founder Lovewell Blake could never have imaged that the firm he started would have survived and flourished with the same name for 150 years — an accolade which no other firm in the country has achieved," says senior partner Christopher Dicker. The book does more than recount the happenings of the firm; it tells how accountancy has developed into a profession over this period, and describes what life at Great Yarmouth was like in the mid 19th century when Lovewell Blake began in business. Today Lovewell Blake has more than 8500 clients in East Anglia and beyond, served by 21 partners, 42 managers and 186 other staff. The firm’s growing success in the modern era owes much to developing specialist teams to serve clients’ particular needs — from corporate finance and financial planning to farming, dental, medical, construction and charities.
		Who will be top pig and poultry trainees of 2008? The search for the top trainees in the pig and poultry sectors has begun with the launch of the 2008 Pfizer Trainee of the Year Awards. The awards were launched last year by Pfizer Animal Health in conjunction with the monthly journals Pig World and Poultry World, aimed at trainees of all ages who have expanded their skills through on-the-job qualifications. "With the everyday challenges faced in the pig and poultry industries, training becomes ever more important and so we want to encourage those undertaking training to enter," says Emmeline Randall, Pfizer product manager. "These awards aim to recognise the value training adds to the livestock under their care, their employers and fellow workers."
		Commemorating 150-year history with £150,000 charity challenge Chartered accountancy firm Lovewell Blake is sending out a challenge to its staff and partners to help raise £150,000 for local charities to mark its 150th anniversary this year. This month the fundraising has included the Three Peaks Challenge involving Jon Boulter, Zoe Lightfoot, Saxon Moseley and Graham Walker who raised more than £1000, and sponsored teams entering the Dragon Boat Race on Oulton Broad. Later in the year Brian Vyse is planning to cycle 1000 miles over 16 days on a route from John O’Groats to Land’s End. And if you’re visiting the firm on the last Friday of each month don’t be surprised to see an array of casual attire on Dressing Down days."The Lovewell Blake 150 Challenge has got off to an excellent start," says Christopher
		New TFTA chairman looks to major on brand recognition Suffolk farmer Mick Binder, who has been producing Christmas turkeys for more than 20 years, is the new chairman of the Traditional Farmfresh Turkey Association (TFTA). Mr Binder, of Rumburgh, near Halesworth, succeeds Essex turkey producer Jane Haigh who has been chairman for the past two years. He sells turkeys to farmgate and butcher customers under the TFTA’s Golden Promise label — the first UK brand to gain a EU food mark for traditional speciality products. One of his main goals will be promoting the difference between this product and other Christmas turkeys. "Our members produce turkeys that are grown slowly to full maturity, then dry plucked and hung for at least seven to ten days to achieve the flavour and texture associated with a premium traditional turkey," says Mr Binder.
		Tucking into the whole hog - and a chance to win a £1,000 boar! To prove that enhanced performance can go hand-in-hand with superior meat quality, pig breeding company ACMC Ltd provided a hog roast, with its own breed of pigs, on both days of the British Pig and Poultry Fair (Stoneleigh Park 13th and 14th May). Producers who visited the stand were able to tuck into a roll with a generous helping of mouth-wateringly delicious slow-roasted pork — complete with stuffing and crackling — on a first-come, first served, basis with the compliments of the company. They were simply asked for their email address and herd size, and were then entered into a free draw with a chance to win a Vantage boar worth £1,000. The ‘hog’ was freshly roasted on the showground by Mike Evison, himself a pig farmer who runs a 250-sow herd at Fitling, near Hull, East Yorkshire as well as his ‘Hot Trotters’ hog-roasting business.
		Launch for two new chicken breeds at British Pig and Poultry Fair Two new chicken breeds for the ‘welfare friendly’ sector of the market were launched by Cobb Europe at the British Pig and Poultry Fair at Stoneleigh, Warwickshire, on May 13 and 14. The Cobb 700, developed initially for heavy bird markets seeking high breast meat yield, has the slower growing attributes and robust health that make it suited to the higher welfare version of the standard chicken. The Cobb Sasso 150 is the first product to emerge from the new partnership between Cobb and the French breeder Sasso, a world leader in coloured chickens. The new breed is a coloured chicken bred from a rustic brown female mated to a white male, with around ten per cent of the broilers having brown feathers and providing distinctive colour markings.
		First biogas plant for Cornwall The first contract for an EnviTec biogas plant in the UK has been signed by a farming company in Cornwall. Subject to planning permission and finance, E H & B Dymond & Son will be commissioning an 844 kW plant at Penare Farm, Higher Fraddon, near Truro, where there is a 600-sow farrow-to-finish unit. It will cost in the region of £2,000,000. The plant, to be managed by a new company, Fraddon Biopower Ltd, will process all the slurry from the pig unit as well as accepting waste from local food processing firms. In addition, the use of home-grown maize, from the Dymond’s 600-acre arable enterprise near Truro, is being considered. Glycerol, the by-product of bio-diesel production, may also be used.
		Raising funds for East Anglian Air Ambulance A year’s fund raising activities by the staff of Norwich solicitors Clapham & Collinge culminated in the presentation of a £1300 cheque to the East Anglian Air Ambulance at Norwich Airport. Receptionist Sally Hammond nominated the charity and then organised a summer barbecue at her Sparham home for her colleagues — one of a series of activities through 2007. "I felt the Air Ambulance was special because it is there to help everyone," said Mrs Hammond. "It can take patients and accident victims to wherever is the most appropriate hospital for specialist care — and after meeting the pilots and paramedics I 'm even more impressed by the excellent work they do for the community." The fund raising activities included donations from visitors to wherry evening trips on Ranworth Broad, Easter egg and Christmas raffles, Bake a Cake and Jeans for Work days.