Good story – good contacts – good timing – and which media?
There’s no substitute to working in the media to understand how editors and newsrooms think. Many years’ experience puts BHR in a strong position to handle PR activities for clients in a rapidly changing environment where social media is increasingly influential alongside more traditional print and broadcast outlets.
We appreciate the importance of a good story, good contacts and good timing. But working with a wide range of clients, too, we appreciate the need to plan and co-ordinate, for example in achieving maximum exposure for a new product in the right places at the right time. Also, the need to handle sensitive issues carefully. And the need for ‘front line’ people to come across well, particularly through broadcast media where skills can be learned to improve ‘live’ performance.
News Releases need to be written in a concise, journalistic style and with a strong story line to compete with the myriad of others targeting news desks nowadays. Our success rate is far greater than most because we understand and provide what news editors want.
Social media sites, primarily Twitter, LinkedIn and Facebook, provide an instant means of communication and significantly discussion and feedback. Managing social media presence and advising clients on how best to use this for their own advantage is integral to any PR campaign today.
We frequently write and place Feature Articles. What’s more, we have journals looking to us for topical and informative material ….. knowing the quality of what we produce.
Whether traditional or new media, there’s a need for Good Photography. Creative, newsy images that make an impact - not boring groups and standard poses. Unusual settings or angles, lighting effects and use of ‘props’ have a place in all the best images. And don’t overlook the higher requirements for print as opposed to screen.
But all that may not be enough. The best results are often achieved by working with individual editors or journalists, providing an exclusive. By creating joint media projects which may involve Opinion Surveys or Award Schemes, where both parties have ownership and there may be an opportunity for a high profile presentation event involving key customers and contacts.
Then when you've direct contact with the media there's no substitute for Media Training that provides practical experience of radio and television interview techniques… all the pitfalls and the opportunities. Through our associate company Apex Television BHR offers all the training you’ll need with the help of ex-BBC journalists.
After an award-winning ten years in journalism including the Eastern Daily Press group, Roger moved into freelance work and public relations before BHR Communications was formed. He became involved in founding Radio Broadland, now part of Heart FM within Global Radio.
Roger has broadened the agency’s remit through our associate Apex Television business and the Paris-based Newton Consulting group. He has a degree in biology and genetics as well as qualification in journalism and speaks French. T: 0845 402 6527
Martin Looker joined BHR in 1989 following a career in journalism, reporting on news issues both at home and abroad before becoming editor of a UK national farming magazine. In this role he helped launch a national exhibition and ran two leading industry award schemes.
Martin has been involved in a wide range of editorial and marketing services, including product launches, for both professional and commercial organisations and produces a number of publications. He has run several successful campaigning schemes on behalf of clients. T: 01473 823842